Rena Striegel

Rena Striegel

Transition Point Business Advisors, West Des Moines, Iowa
20 years experience

Rena Striegel is an internationally recognized business coach and consultant with more than 20 years of experience working directly with farmers, ag leaders, senior executives and entrepreneurs to identify and implement strategies that create growth and profitability. In her role with Transition Point Business advisors, she leads client projects in the areas of strategic planning, business succession and continuity planning and employee/leadership development. A majority of her current clients are large family owned farm operations located throughout the lower 48 states.

In addition to working with family owned farms and businesses, she has worked with management teams of international organizations like Business Network International (BNI), Xerox, Project Management Institute, Northwestern Mutual, United Way, Magna Corporation and many others to improve their overall performance through clear executable strategies and higher employee contribution.

Rena grew up on a dairy and hog farm in What Cheer, Iowa. Some of her more interesting life experiences include living in India (twice), driving the highest motorable road in the world in a snow storm and co-authoring the bestselling book, “Building the Ultimate Network”, in 2011. Her practical and often humorous approach to leadership makes her a sought after keynote speaker at conferences focused on innovation and building peak performance organizations.

Rena is an EOS Implementer as well as a certified business coach and holds an MBA from the University of Iowa.


Written by Rena:

Can We Talk? Tips to See a Plan to Reality

Farm Journal Magazine 11/1/2017

As farm operations become more complex and the economy continues to challenge healthy financial performance, it’s more important than ever to talk about the generational longevity of your operation. Use these tips to begin the succession discussion with your family and stakeholders sooner rather than later.