Build a Network Effectively

Networking is a critical skill for success, but people often have misconceptions about the act of meeting people, cautions Andrew McCrea, host of the “American Countryside” radio program, part of Farm Journal Media.

“Networking can be words. It can be talking. But it’s about something deeper,” McCrea explains. In reality, networking is going beyond formalities to learn about another person’s values, interests and purpose. 

Make an effort to commit details to memory so that upon meeting someone for a second time, you’ll be able to draw on key details. McCrea pointed to the acts of focus, repetition and association as central to that process. To gather details that will be stored for future reference, producers must be willing to invest yet another resource.

“There is no substitute for time,” McCrea says. 

Other gestures that can demonstrate care and concern include crafting handwritten thank-you notes and learning about the personality types of those you work with to cater your communication.


For more coverage of the 2015 Tomorrow’s Top Producer conference, including speaker presentations, visit


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